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Pride Match Day 2026  
We Stand Together

Celebrate with us. Wear it. Watch it. Share it. Travel. Explore. Pride.
Person holding and waving a rainbow pride flag inside a stadium with a crowd in the background.

Where the World’s Game Meets Seattle’s Pride

In 2026, Seattle welcomes the world — and during Pride Weekend, we show up exactly as we are: bold, joyful, and united.

Pride Match Day is more than a match on the schedule. It’s a citywide celebration of visibility, belonging, and community — anchored in the FIFA World Cup 2026™ and powered by the people, businesses, and neighborhoods that make Washington extraordinary.

Whether you’re joining us at a watch party, rocking limited-edition Pride Match Day gear, or raising a glass to inclusion, this is your moment to be part of something unforgettable.

Person holding and waving a rainbow pride flag inside a stadium with a crowd in the background.
WHO, WHAT, WHY

The Match

Seattle hosts a historic Pride Weekend showdown featuring Iran vs. Egypt As hundreds of millions tune in globally, Seattle will model what inclusive hosting looks like — where sport, dignity, and celebration intersect.

What Is Pride Match Day?

For the past two World Cup cycles, the tournament has been hosted in countries where LGBTQ+ people face limited or no legal protections. In 2026, Seattle has the opportunity to demonstrate something powerful:

  • Pride as celebration
  • Pride as visibility
  • Pride as economic opportunity
  • Pride as belonging

Pride as celebration.
Pride Match Day ensures that the global spotlight translates into tangible benefit for Washington’s LGBTQ+ community — elevating LGBTQ+-owned businesses, artists, nonprofits, and cultural leaders. This is not commentary on teams.
This is a statement about who we are.

Why It Matters

Pride Match Day is more than a moment.
It is a measurable legacy investment designed to Broaden the Benefit of the world’s largest sporting event.

When the world arrives in 2026, they won’t just see a match.
They’ll see a city that stands together.

Things to Do

Official Pride Match Day Watch Parties

Can’t make it to the stadium? Join the celebration across Seattle and Washington State. Locations and times coming soon — check back for the full Watch Party Map.

Check out Our map

Play SEA&WIN During Pride Weekend

Turn the city into your game board. Through SEA&WIN, SeattleFWC26’s official mobile experience, you can:

  • Visit LGBTQ+-owned businesses.
  • Complete for points on the Capitol Hill and Pioneer Square Tours or spend the day on the Pride Loop!
  • Collect the Pride Match Day prize!

Explore. Play. Win. Celebrate.

Download the App

Meet the Artist

Shogo Ota

Kai Wright AKA Sango

"It's always an honor to represent my city of Seattle in any way. It's a chance to highlight what it's really like being from here. Whether through sound or visual art, the process of creating a Sound ID for FIFA felt like taking multiple mediums of art and displaying them on a universal canvas for the world to understand Seattle culture sonically."

- Kai Wright AKA Sango

Blind athlete wearing googles and dribbling the soccer ball between his feet.

What is blind soccer

Played by five-a-side teams with four field players and one goalkeeper. The pitch is  130’ × 65’ with kick-boards along the sidelines to prevent the ball from going out of play. Field players wear eye patches and eyeshades; the goalkeeper may be sighted or partially sighted (B2/B3). The ball contains bells so players track it by sound. Coaches, guides and goalkeepers provide verbal to assist in strategy and positioning. Matches are two 20-minute halves; there’s no offside, and corner kicks are used.

Learn More about Sonic ID’s