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Get in the Loop
A new way to explore Seattle—on foot, on transit, and through the neighborhoods that make this city shine. The Unity Loop is a physical and digital experience through SEA&WIN designed to connect visitors and residents with the best of Seattle.
Explore Seattle
Built around exploration and discovery, the Unity Loop invites people to move through the city at their own pace while experiencing the neighborhoods, stories, and communities that make Seattle unique.
What is the unity Loop?
The Unity Loop is a physical and digital experience designed to connect residents and visitors with the best of Seattle through culture, food, art, parks, small businesses, waterfront experiences, and community spaces.
The experience is designed to work across both physical and digital layers of the city:
- Walk the routes
- Follow the SEA Beacons
- Explore through SEA&WIN
- Discover new neighborhoods and local favorites
How it works
The Unity Loop is made up of three core elements:
Lines (neighborhood-adventure routes) + Anchors (beacons that draw you in) + Stops (deeper local connections).
You choose your pace:
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Quick hit
Follow one Line and discover a few standout Stops and SEA Beacons.
Half day Adventure
Hop between nearby Lines using Seattle’s transit connections and waterfront pathways.
Full loop Experience
Spend the day exploring culture, food, art, parks, music, and neighborhood experiences across the city.
Be first to know when the map, activations, and full experience go live.
We’re putting the finishing touches on the Unity Loop experience—a choose your own adventure route with iconic anchors, neighborhood “Lines,” and local Stops that invite you to discover more of Seattle.
A Unity Loop map you can keep in your pocket—or hang as a poster
On-the-street storefront activation toolkit (posters, window clings, flags, and more)
A connected digital layer via SEA&WIN for interactive discovery
FAqs
Soon—sign up for updates and we’ll send the release date, map download, and SEA&WIN details.
The Unity Loop is designed as a public-facing experience—explore at your own pace and choose what you want to do along the way.
Unity Loop connects with SEA&WIN for interactive discovery.
We’ll share an activation toolkit with options ranging from “Light Loop” to “Super Loop.”
This toolkit shares the tactical marketing interventions that can be used as a menu by local businesses to express the Unity Loop near their storefronts, enriching its presence within Seattle through bold activations.