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Get in the Loop
A new way to explore Seattle—on foot, on transit, and through the neighborhoods that make this city shine. The Unity Loop is a physical and digital experience through SEA&WIN designed to connect visitors and residents with the best of Seattle.
Coming Soon: Unity Loop
We’re putting the finishing touches on the Unity Loop experience—a choose your own adventure route with iconic anchors, neighborhood “Lines,” and local Stops that invite you to discover more of Seattle.
What is the unity Loop?
The Unity Loop reflects Seattle’s shared strength and optimism—linking communities together and celebrating the beauty and diversity of our city. It’s designed to feel friendly, and energetic, inviting everyone—locals and visitors—to explore, connect, and play.
How it works
The Unity Loop is made up of three core elements:
Lines (neighborhood-adventure routes) + Anchors (beacons that draw you in)+ Stops (deeper local connections).
You choose your pace:
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Quick hit
Follow one Line for a couple of standout Stops
Half day
Hop between nearby Lines using key transit hubs
Full loop
Make it a day of culture, food, art, and waterfront views
Be first to know when the map, activations, and full experience go live.
We’re putting the finishing touches on the Unity Loop experience—a choose your own adventure route with iconic anchors, neighborhood “Lines,” and local Stops that invite you to discover more of Seattle.
A Unity Loop map you can keep in your pocket—or hang as a poster
On-the-street storefront activation toolkit (posters, window clings, flags, and more)
A connected digital layer via SEA&WIN for interactive discovery
FAqs
Soon—sign up for updates and we’ll send the release date, map download, and SEA&WIN details.
The Unity Loop is designed as a public-facing experience—explore at your own pace and choose what you want to do along the way.
Unity Loop connects with SEA&WIN for interactive discovery.
We’ll share an activation toolkit with options ranging from “Light Loop” to “Super Loop.”
This toolkit shares the tactical marketing interventions that can be used as a menu by local businesses to express the Unity Loop near their storefronts, enriching its presence within Seattle through bold activations.