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Playbooks

These robust toolkits are your detailed roadmaps to business success

Coming Soon: Small Business Megaevent Playbook

What’s Inside: This playbook offers guidance on business readiness, shares real-world case studies and outlines strategies to help small businesses tap into 2026 FIFA World Cup economic opportunities—and thrive beyond the event.

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2026 FIFA World Cup Watch Party Playbook, Seattle Sports Commission

What’s Inside: Seattle will host six World Cup matches between June 11 – July 19, 2026. Learn how to host your own World Cup-related event – there are several ways to host your event or watch party depending on the size, location, and scope of your activity.

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Coming Soon: Community Playbook

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