Community

SeattleFWC26 and partners lead Human Trafficking Prevention efforts ahead of FIFA World Cup 2026™

SeattleFWC26 is supporting the Seattle Parks Foundation effort to revitalize Westlake Park and surrounding plazas as vibrant, inclusive public spaces for fans and residents during the World Cup.

Large-scale murals downtown will celebrate Seattle’s diversity and soccer spirit. Led by local artists, the installations will transform building facades and public spaces into vibrant visual landmarks welcoming visitors to the World Cup.

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Artists statewide are invited to submit original works celebrating Black freedom, resilience, and creativity. The winning design will be showcased during Seattle’s Juneteenth celebrations and throughout the World Cup cultural program.

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SeattleFWC26 is proud to announce the finalists for the Pride Match Design Contest, celebrating creativity, inclusion, and the vibrant spirit of Seattle’s LGBTQ+ community. Three outstanding local artists were selected for their original poster designs capturing the themes of unity, pride, and the power of sport to bring people together.

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The Official FWC26 Seattle Poster serves as a visual emblem of the city’s pride and creativity. Created by a local artist through a public call, the poster captures Seattle’s landscapes, diversity, and unity in the spirit of the World Cup.

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The Seattle FIFA World Cup 2026™ Local Organizing Committee (SeattleFWC26) is committed to making every event, activity, and fan experience inclusive and accessible to all—including people with disabilities, people with limited mobility, those needing visual or sensory access, and those requiring language or cultural support.

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As part of this commitment, partners are supporting youth across the region by distributing soccer-themed backpacks and gear kits—encouraging play, confidence, and a sense of community through the joy of the game.

SeattleFWC26 is using the FIFA World Cup 2026™ as a platform to expand access, inclusion, and creativity across Washington. Through partnerships that advance adaptive sports, accessibility technology, and inclusive fan experiences, the LOC is ensuring that everyone—regardless of ability or background—can take part in the world’s game. From Blind Soccer and tactile broadcasting to accessible wayfinding and inclusive training programs, these efforts are shaping a legacy of innovation and belonging that will endure long after the final match.

SeattleFWC26, in partnership with the Seattle Metropolitan Chamber of Commerce, is creating a free Small Business Megaevent Playbook to help local enterprises make the most of the World Cup’s economic and cultural opportunities. The digital guide will provide practical tools, planning checklists, and real-world examples to help small businesses prepare for increased visitors and global visibility.

The Playbook includes insights on customer readiness, inclusive signage, marketing and storytelling opportunities, accessibility best practices, and neighborhood coordination, ensuring businesses statewide are ready to welcome the world.

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SeattleFWC26 has launched a liaison network connecting the Stadium District neighborhoods—Pioneer Square, the Chinatown-International District, and SODO—with World Cup planners. These community liaisons share information, gather feedback, and help ensure local residents, small businesses, and service providers are prepared for event operations and opportunities during 2026.

In the lead-up to FIFA World Cup 2026™ matches in Seattle, a series of partnerships with underserved and tribal communities in Washington are creating a lasting legacy of access, culture and free play.

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SeattleFWC26’s Small Business Readiness Initiative is about ensuring that every neighborhood, business, and community has the opportunity to participate in—and profit from—the world’s biggest sporting event.

From Capitol Hill to SODO, from Spokane to the coast, this program helps extend the benefits of the World Cup far beyond the stadium—creating a legacy of connection, creativity, and community resilience.

As one of SeattleFWC26’s core Legacy initiatives and a featured experience in the SEA&WIN app, the Unity Loop uses this moment of global focus to make lasting progress on local priorities—creating new ways to explore, connect, and broaden the benefit of the World Cup for years to come.

SEA&WIN is designed to extend the impact of the World Cup beyond the stadium, guiding players to explore small businesses, cultural landmarks, and community spaces across the state.

Through play, learning, and exploration, SEA&WIN helps ensure that the benefits of hosting the World Cup are shared widely—by every neighborhood and every fan.

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