Community

SeattleFWC26’s Small Business Readiness Initiative is about ensuring that every neighborhood, business, and community has the opportunity to participate in—and profit from—the world’s biggest sporting event.

From Capitol Hill to SODO, from Spokane to the coast, this program helps extend the benefits of the World Cup far beyond the stadium—creating a legacy of connection, creativity, and community resilience.

As one of SeattleFWC26’s core Legacy initiatives and a featured experience in the SEA&WIN app, the Unity Loop uses this moment of global focus to make lasting progress on local priorities—creating new ways to explore, connect, and broaden the benefit of the World Cup for years to come.

SEA&WIN is designed to extend the impact of the World Cup beyond the stadium, guiding players to explore small businesses, cultural landmarks, and community spaces across the state.

Through play, learning, and exploration, SEA&WIN helps ensure that the benefits of hosting the World Cup are shared widely—by every neighborhood and every fan.